
It is a famous sweet shop for Goshiki Ohagi founded in 1949. Five types of rice noodles, grain paste, sesame seeds, green seaweed, and yellow flour are set, and the taste is as well as the color and fun for the eyes. 700 yen per dish. All handmade, sweet is exquisite. Note that there are many takeaway orders from local customers, so they are sold out before closing every day.

It is a popular parlor run by a long-established fruit shop. You can taste the fruit you can enjoy, such as the mango parfait 1500 yen, which is limited to around July-September.

A coffee shop stands on the site of "Asho-tei", a small restaurant that Soseki Natsume boarded at the beginning of his transfer to Matsuyama. The store is designed in the image of the Taisho era. In a retro-modern atmosphere, you can taste sweets made from Ehime fruit, such as "Ehime no Fruit Pancake" 800 yen and "Ehime no Fruit Parfait" 850 yen.

A Japanese cafe in Nibancho, a downtown area of Matsuyama. It boasts sweets and lunch made without any hassle. Shaved ice, which is sold from April to October and is made with plenty of ingredients from Ehime Prefecture, has been a topic for several years. There are more than 20 kinds of handmade shaved ice, and there are many repeaters from inside and outside Ehime Prefecture. In the summer months, it has become a popular store where lines can be held before opening.

A healthy and fashionable set-up restaurant with local organic vegetables and brown rice based on the concept of “more vegetables even for 1 gram.” You can choose from 6 toppings for lunch (11-17 o'clock), free to change between 15 o'clock and the izakaya menu and set meal.

A restaurant specializing in hot pot-yaki udon, founded in 1949, located in an alley near Ginten-gai in the city of Matsuyama. Atsuatsu udon, which is served in an aluminum pot with a lid, is delicious with soy sauce, which is made exclusively for this shop, Rishiri kelp, and a clear tsuyu with Iyonada iriko stock. The ingredients are beef, chopped, fried, green onion, and naruto and thick grilled egg. It is also known as a location for the movie "Ganbate Ikimashoi", and there are many fans visiting from outside the prefecture. The menu is for 700 yen of onayaki udon noodles, and only for two inari sushi 300 yen.

One of the things that has been loved by the common people in Matsuyama for a long time is a pot-yaki udon. Asahi founded in 1947 (1947) was the original ancestor of such a pot-yaki udon. Udon cooked in an aluminum pot is 800 yen with oil-fried and additive-free vegetable tenten, chikuwa and kamaboko along with the trend of the times. I miss the sweet juice somewhere.

The store won the top prize for the third consecutive year in the Chinese category of the "Food Competition" in Ehime. You can eat slowly in a private room while looking out at the courtyard. Lunch menu is popular during the day, 1200 to 3800 yen (tax included). Course dishes are available for 30 to 20,000 yen (separate from tax and service), day and night.

You can taste Italian using a variety of ingredients such as local vegetables and Italian ingredients. The popular quiche pizza is an original menu with crispy puff pastry and a taste of cheese. Menu using seasonal ingredients and hand-made pasta are also recommended. Amuse (through) 550 yen. There is a kids room.

It has a reputation for French using Setouchi materials such as the Selected Bouillabaisse and Wagyu Beef Steak Set 14,300 yen (reservation required). Lunch full course 3850 yen, dinner course 8800 yen, seasonal special course 7700 yen.