{"id":172696,"date":"2025-10-28T16:25:12","date_gmt":"2025-10-28T07:25:12","guid":{"rendered":"https:\/\/www.allway-japan.com\/?post_type=specialpost&#038;p=172696"},"modified":"2025-10-28T16:25:18","modified_gmt":"2025-10-28T07:25:18","slug":"%e6%84%9b%e7%9f%a5%e7%9c%8c%e6%b0%91%e3%81%aa%e3%82%89%e3%81%bf%e3%82%93%e3%81%aa%e7%9f%a5%e3%81%a3%e3%81%a6%e3%82%8b%ef%bc%81%e3%80%8c%e3%82%b9%e3%82%ac%e3%82%ad%e3%83%a4%e3%80%8d%e3%81%ae%e9%ad%85","status":"publish","type":"specialpost","link":"https:\/\/www.allway-japan.com\/en\/specialpost\/172696\/","title":{"rendered":"Everyone in Aichi knows the charm of \"Sugakiya\""},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"567\" src=\"https:\/\/oss.allway-japan.com\/wp-content\/uploads\/2025\/10\/JTBP172696X_000-1024x567.jpg\" alt=\"\u611b\u77e5\u770c\u6c11\u306a\u3089\u307f\u3093\u306a\u77e5\u3063\u3066\u308b\uff01\u300c\u30b9\u30ac\u30ad\u30e4\u300d\u306e\u9b45\u529b\" class=\"wp-image-172698\" srcset=\"https:\/\/oss.allway-japan.com\/wp-content\/uploads\/2025\/10\/JTBP172696X_000-1024x567.jpg 1024w, https:\/\/oss.allway-japan.com\/wp-content\/uploads\/2025\/10\/JTBP172696X_000-300x166.jpg 300w, https:\/\/oss.allway-japan.com\/wp-content\/uploads\/2025\/10\/JTBP172696X_000-768x426.jpg 768w, https:\/\/oss.allway-japan.com\/wp-content\/uploads\/2025\/10\/JTBP172696X_000-1536x851.jpg 1536w, https:\/\/oss.allway-japan.com\/wp-content\/uploads\/2025\/10\/JTBP172696X_000-18x10.jpg 18w, https:\/\/oss.allway-japan.com\/wp-content\/uploads\/2025\/10\/JTBP172696X_000.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>\"Sugakiya\", known as a restaurant serving soul food in Aichi Prefecture. The frizzy noodle ramen made with original seafood and pork bone W soup is affordable for no more than one coin. There are also sweets such as soft serve, which are familiar to a wide range of generations, from small children to the elderly. In this article, we will introduce the charm of Sugakiya, which is loved by the people of Aichi.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\"Shougakiya\" was born shortly after the war<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"723\" height=\"1024\" src=\"https:\/\/oss.allway-japan.com\/wp-content\/uploads\/2025\/10\/JTBP172696X_001-723x1024.jpg\" alt=\"\u5bff\u304c\u304d\u30841\u53f7\u5e97\" class=\"wp-image-172699\" srcset=\"https:\/\/oss.allway-japan.com\/wp-content\/uploads\/2025\/10\/JTBP172696X_001-723x1024.jpg 723w, https:\/\/oss.allway-japan.com\/wp-content\/uploads\/2025\/10\/JTBP172696X_001-212x300.jpg 212w, https:\/\/oss.allway-japan.com\/wp-content\/uploads\/2025\/10\/JTBP172696X_001-8x12.jpg 8w, https:\/\/oss.allway-japan.com\/wp-content\/uploads\/2025\/10\/JTBP172696X_001.jpg 763w\" sizes=\"(max-width: 723px) 100vw, 723px\" \/><figcaption class=\"wp-element-caption\">The name of the store at the time of its inception was \"Sugaki\" with an auspicious name for the founder's last name.<\/figcaption><\/figure>\n\n\n\n<p>It was in 1946, shortly after World War II, that the \"sweet tooth shop\", which became the predecessor of Sugakiya, was created. The founder, Seiichi Sugaki, moved to Sakae, the center of Nagoya, which was burned by an air raid, and tried to help people who had trouble eating daily. It was the beginning of the opening of a restaurant next to Nikkatsu Stadium. Then in 1948, the store name was changed to \"Shougakiya\" and the store began to expand. Sugakiya may have the image of ramen, but at the beginning of the company, it was said that it offered sweet foods such as zenzai and baked sweet potatoes. In the meantime, he saw people who went to a Chinese restaurant across the street from the store, and began to serve ramen.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Familiar presence in the food court of shopping centers, etc.<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" width=\"640\" height=\"360\" src=\"https:\/\/oss.allway-japan.com\/wp-content\/uploads\/2025\/10\/JTBP172696X_002.jpg\" alt=\"\u540d\u53e4\u5c4b\u99c5\u30a8\u30b9\u30ab\u5730\u4e0b\u8857\u306b\u3042\u308b\u30b9\u30ac\u30ad\u30e4\u306e\u5e97\u8217\" class=\"wp-image-172700\" style=\"width:1000px\" srcset=\"https:\/\/oss.allway-japan.com\/wp-content\/uploads\/2025\/10\/JTBP172696X_002.jpg 640w, https:\/\/oss.allway-japan.com\/wp-content\/uploads\/2025\/10\/JTBP172696X_002-300x169.jpg 300w, https:\/\/oss.allway-japan.com\/wp-content\/uploads\/2025\/10\/JTBP172696X_002-18x10.jpg 18w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><figcaption class=\"wp-element-caption\">Sugakiya store in Eska underground mall at Nagoya Station<\/figcaption><\/figure>\n\n\n\n<p>At present, Sugakiya has stores mainly in the food courts of large shopping centers in the Tokai and Kinki regions, including Aichi Prefecture. The number of stores is 257, and 90% of them are concentrated in the Tokai three prefectures of Aichi, Gifu and Mie. Although it offers ramen, it is not a shop that offers ramen that makes you feel like a so-called \"ramen-dori\", but it is an \"everyday-use shop\" that is easy for everyone to enter. In addition, the price is cheaper and the volume is solid. In addition, after ramen, you can eat a variety of things, such as eating sweet foods such as soft ice cream, using it as a cafe, or eating takoyaki, and it is also popular because it is easy to use.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/oss.allway-japan.com\/wp-content\/uploads\/2025\/10\/JTBP172696X_003-1024x683.jpg\" alt=\"\u30d4\u30f3\u30af\u3092\u57fa\u8abf\u306b\u3057\u305f\u304b\u308f\u3044\u3089\u3057\u3044\u5e97\u5185\" class=\"wp-image-172701\" srcset=\"https:\/\/oss.allway-japan.com\/wp-content\/uploads\/2025\/10\/JTBP172696X_003-1024x683.jpg 1024w, https:\/\/oss.allway-japan.com\/wp-content\/uploads\/2025\/10\/JTBP172696X_003-300x200.jpg 300w, https:\/\/oss.allway-japan.com\/wp-content\/uploads\/2025\/10\/JTBP172696X_003-768x512.jpg 768w, https:\/\/oss.allway-japan.com\/wp-content\/uploads\/2025\/10\/JTBP172696X_003-1536x1024.jpg 1536w, https:\/\/oss.allway-japan.com\/wp-content\/uploads\/2025\/10\/JTBP172696X_003-18x12.jpg 18w, https:\/\/oss.allway-japan.com\/wp-content\/uploads\/2025\/10\/JTBP172696X_003.jpg 1620w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Pretty shop of \"Sue-chan House Hoshigaoka Tech Land Store\" based on pink<\/figcaption><\/figure>\n\n\n\n<p>When it comes to ramen shops, there may be an image of many male customers, but Sugakiya has a cute interior with a cute atmosphere inside the shop, and groups and families of women use it as a cafe, children attending study schools visit to meet their small stomachs, and they are supported by customers of a wide range of ages, regardless of gender.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ramen widely known to young and old<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/oss.allway-japan.com\/wp-content\/uploads\/2025\/10\/JTBP172696X_004-1024x683.jpg\" alt=\"\u30e9\u30fc\u30e1\u30f3\u3000430\u5186\uff08\u7a0e\u8fbc\uff09\" class=\"wp-image-172702\" srcset=\"https:\/\/oss.allway-japan.com\/wp-content\/uploads\/2025\/10\/JTBP172696X_004-1024x683.jpg 1024w, https:\/\/oss.allway-japan.com\/wp-content\/uploads\/2025\/10\/JTBP172696X_004-300x200.jpg 300w, https:\/\/oss.allway-japan.com\/wp-content\/uploads\/2025\/10\/JTBP172696X_004-768x512.jpg 768w, https:\/\/oss.allway-japan.com\/wp-content\/uploads\/2025\/10\/JTBP172696X_004-1536x1024.jpg 1536w, https:\/\/oss.allway-japan.com\/wp-content\/uploads\/2025\/10\/JTBP172696X_004-18x12.jpg 18w, https:\/\/oss.allway-japan.com\/wp-content\/uploads\/2025\/10\/JTBP172696X_004.jpg 1620w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">\"Ramen\" 430 yen (tax included) * Prices may vary depending on the store<\/figcaption><\/figure>\n\n\n\n<p>The noodle is a classic \"ramen\" 430 yen (tax included), a style that changes its price depending on the type of toppings that add, such as char siu, menma, and vegetables. The soup is a Japanese-style pork bone, which is light but rich in flavor. Nagoya Gourmet has a lot of flavors, such as miso-braised udon noodles and miso cutlets, but sugakiya ramen with a light taste is perfect for when you want to eat it lightly, which is probably the reason it became established as soul food. Delicious ramen that can be eaten quickly, such as lunchtime that you want to make it easy, is useful.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The secret of the birth of the original \"ramen folk\"<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"705\" height=\"475\" src=\"https:\/\/oss.allway-japan.com\/wp-content\/uploads\/2025\/10\/JTBP172696X_005-1-1.jpg\" alt=\"\u30e9\u30fc\u30e1\u30f3\u30d5\u30a9\u30fc\u30af\u306f\u4e3c\u3068\u306e\u30bb\u30c3\u30c8\u3067\u8ca9\u58f2\" class=\"wp-image-172938\" style=\"width:1226px;height:auto\" srcset=\"https:\/\/oss.allway-japan.com\/wp-content\/uploads\/2025\/10\/JTBP172696X_005-1-1.jpg 705w, https:\/\/oss.allway-japan.com\/wp-content\/uploads\/2025\/10\/JTBP172696X_005-1-1-300x202.jpg 300w, https:\/\/oss.allway-japan.com\/wp-content\/uploads\/2025\/10\/JTBP172696X_005-1-1-18x12.jpg 18w\" sizes=\"(max-width: 705px) 100vw, 705px\" \/><figcaption class=\"wp-element-caption\">Sugakiya's ramen fork, pictured left is the old design and right is the current design. The ramen fork is sold as a set with a bowl. The price is 4990 yen<\/figcaption><\/figure>\n\n\n\n<p>I wonder if the first person who eats ramen in Sugakiya is surprised to be accompanied by \"ramen fork\". You can scoop up the noodles when you eat ramen and scoop the soup and drink it like a fork on the tip of a spoon. This ramen fork was created in 1978. At that time, the mass consumption of disposable chopsticks was an environmental issue, and it also helped to save expenses, so we developed a ramen fork with a combined spoon and fork together with Noritake, a tableware manufacturer based in the same Aichi prefecture. The left side of the photo is an old design with three forks ahead, but in 2007 the forks were renewed with four right designs. Ramen forks are also sold in stores, so it would be nice to make a souvenir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Sugakiya's new challenge \"Takoju\"<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"546\" src=\"https:\/\/oss.allway-japan.com\/wp-content\/uploads\/2025\/10\/JTBP172696X_006-1024x546.jpg\" alt=\"\u305f\u3053\u713c\u304d\u3000\u7518\u8f9b\u3069\u308d\u3057\u3087\u3046\u3086\" class=\"wp-image-172704\" srcset=\"https:\/\/oss.allway-japan.com\/wp-content\/uploads\/2025\/10\/JTBP172696X_006-1024x546.jpg 1024w, https:\/\/oss.allway-japan.com\/wp-content\/uploads\/2025\/10\/JTBP172696X_006-300x160.jpg 300w, https:\/\/oss.allway-japan.com\/wp-content\/uploads\/2025\/10\/JTBP172696X_006-768x410.jpg 768w, https:\/\/oss.allway-japan.com\/wp-content\/uploads\/2025\/10\/JTBP172696X_006-1536x819.jpg 1536w, https:\/\/oss.allway-japan.com\/wp-content\/uploads\/2025\/10\/JTBP172696X_006-18x10.jpg 18w, https:\/\/oss.allway-japan.com\/wp-content\/uploads\/2025\/10\/JTBP172696X_006.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">''Takoyaki sweet and spicy doro soy sauce'' 580 yen (tax included)<\/figcaption><\/figure>\n\n\n\n<p>Sugakiya has begun offering takoyaki as a new challenge, not only ramen. In 2024, the company opened a specialty takoyaki store, Takoju (Takoju), in Sosaka Shirako, and has a store. Takoyaki that makes use of sugakiya ramen soup and features a deep taste. Of course, you can eat ramen together, so it is recommended to try the taste together.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"821\" src=\"https:\/\/oss.allway-japan.com\/wp-content\/uploads\/2025\/10\/JTBP172696X_007-1024x821.jpg\" alt=\"\u30af\u30ea\u30fc\u30e0\u305c\u3093\u3056\u3044\u3000290\u5186\uff08\u7a0e\u8fbc\uff09\" class=\"wp-image-172705\" srcset=\"https:\/\/oss.allway-japan.com\/wp-content\/uploads\/2025\/10\/JTBP172696X_007-1024x821.jpg 1024w, https:\/\/oss.allway-japan.com\/wp-content\/uploads\/2025\/10\/JTBP172696X_007-300x241.jpg 300w, https:\/\/oss.allway-japan.com\/wp-content\/uploads\/2025\/10\/JTBP172696X_007-768x616.jpg 768w, https:\/\/oss.allway-japan.com\/wp-content\/uploads\/2025\/10\/JTBP172696X_007-15x12.jpg 15w, https:\/\/oss.allway-japan.com\/wp-content\/uploads\/2025\/10\/JTBP172696X_007.jpg 1347w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Cream Zenzai 290 yen (tax included)<\/figcaption><\/figure>\n\n\n\n<p>And don't forget, there are a number of sweets reminiscent of the days when it opened as a \"sweet tooth shop.\" there is a wide variety of menus, including soft ice cream, soft ice cream, and frappe. If you get tired of shopping at the shopping center, you can stop by Sugakiya and take a break to use it.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"767\" src=\"https:\/\/oss.allway-japan.com\/wp-content\/uploads\/2025\/10\/JTBP172696X_008-1024x767.jpg\" alt=\"\u30aa\u30ea\u30b8\u30ca\u30eb\u30b0\u30c3\u30ba\" class=\"wp-image-172706\" srcset=\"https:\/\/oss.allway-japan.com\/wp-content\/uploads\/2025\/10\/JTBP172696X_008-1024x767.jpg 1024w, https:\/\/oss.allway-japan.com\/wp-content\/uploads\/2025\/10\/JTBP172696X_008-300x225.jpg 300w, https:\/\/oss.allway-japan.com\/wp-content\/uploads\/2025\/10\/JTBP172696X_008-768x576.jpg 768w, https:\/\/oss.allway-japan.com\/wp-content\/uploads\/2025\/10\/JTBP172696X_008-16x12.jpg 16w, https:\/\/oss.allway-japan.com\/wp-content\/uploads\/2025\/10\/JTBP172696X_008.jpg 1441w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Original goods featuring the original character \"Sue-chan\". Clockwise from the top left, Cronex-chan T-shirt gray 1990 yen, Big Sue-chan stuffed 8990 yen, Sue-chan acrylic keyholder ramen &amp; soft ice cream 590 yen, lunch tote back 1490 yen, stuffed eco bag navy 2990 yen<\/figcaption><\/figure>\n\n\n\n<p>It's not just ramen, takoyaki and sweets that are familiar. The original character \"Sue-chan\" is also a character that no one knows if it is a Aichi citizen. It is an original character born in a public offering in 1958, and has been active in the shop's image enhancement and sales promotion, and has steadily raised its profile. It was changed to something close to the current design in 1965, and now it has become a variety of goods and is familiar to many people. Keychains and eco-bags are perfect for souvenirs in Aichi Prefecture.<\/p>\n\n\n\n<p>Sugakiya, who satisfies that desire at any time, when you are a little hungry, or when you want to take a break with something sweet or a drink, or when you want to eat a gutsy meal. You want to relax in a friendly shop and feel free to taste the food.<\/p>\n\n\n\n<p><strong>List of Sugakiya stores<a href=\"https:\/\/www.sugakico.co.jp\/shop\/\" target=\"_blank\" rel=\"noreferrer noopener\">This way.<\/a><\/strong><\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>\u611b\u77e5\u770c\u306e\u30bd\u30a6\u30eb\u30d5\u30fc\u30c9\u3092\u63d0\u4f9b\u3059\u308b\u304a\u5e97\u3068\u3057\u3066\u77e5\u3089\u308c\u308b\u300c\u30b9\u30ac\u30ad\u30e4\u300d\u3002\u30aa\u30ea\u30b8\u30ca\u30eb\u306e\u9b5a\u4ecb\u3068\u8c5a\u9aa8\u306eW\u30b9\u30fc\u30d7\u3092\u4f7f\u3063\u305f\u7e2e\u308c\u9eba\u306e [&hellip;]<\/p>","protected":false},"author":44,"featured_media":172698,"menu_order":0,"template":"","categories":[78,597],"tags":[255,558,553,384],"class_list":["post-172696","specialpost","type-specialpost","status-publish","has-post-thumbnail","hentry","category-article","category-lulubu","tag-255","tag-558","tag-553","tag-384"],"blocksy_meta":[],"acf":[],"_links":{"self":[{"href":"https:\/\/www.allway-japan.com\/en\/wp-json\/wp\/v2\/specialpost\/172696","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.allway-japan.com\/en\/wp-json\/wp\/v2\/specialpost"}],"about":[{"href":"https:\/\/www.allway-japan.com\/en\/wp-json\/wp\/v2\/types\/specialpost"}],"author":[{"embeddable":true,"href":"https:\/\/www.allway-japan.com\/en\/wp-json\/wp\/v2\/users\/44"}],"version-history":[{"count":8,"href":"https:\/\/www.allway-japan.com\/en\/wp-json\/wp\/v2\/specialpost\/172696\/revisions"}],"predecessor-version":[{"id":172957,"href":"https:\/\/www.allway-japan.com\/en\/wp-json\/wp\/v2\/specialpost\/172696\/revisions\/172957"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.allway-japan.com\/en\/wp-json\/wp\/v2\/media\/172698"}],"wp:attachment":[{"href":"https:\/\/www.allway-japan.com\/en\/wp-json\/wp\/v2\/media?parent=172696"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.allway-japan.com\/en\/wp-json\/wp\/v2\/categories?post=172696"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.allway-japan.com\/en\/wp-json\/wp\/v2\/tags?post=172696"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}