Everyone in Aichi knows the charm of "Sugakiya"

"Sugakiya", known as a restaurant serving soul food in Aichi Prefecture. The frizzy noodle ramen made with original seafood and pork bone W soup is affordable for no more than one coin. There are also sweets such as soft serve, which are familiar to a wide range of generations, from small children to the elderly. In this article, we will introduce the charm of Sugakiya, which is loved by the people of Aichi.

"Shougakiya" was born shortly after the war

It was in 1946, shortly after World War II, that the "sweet tooth shop", which became the predecessor of Sugakiya, was created. The founder, Seiichi Sugaki, moved to Sakae, the center of Nagoya, which was burned by an air raid, and tried to help people who had trouble eating daily. It was the beginning of the opening of a restaurant next to Nikkatsu Stadium. Then in 1948, the store name was changed to "Shougakiya" and the store began to expand. Sugakiya may have the image of ramen, but at the beginning of the company, it was said that it offered sweet foods such as zenzai and baked sweet potatoes. In the meantime, he saw people who went to a Chinese restaurant across the street from the store, and began to serve ramen.

Familiar presence in the food court of shopping centers, etc.

At present, Sugakiya has stores mainly in the food courts of large shopping centers in the Tokai and Kinki regions, including Aichi Prefecture. The number of stores is 257, and 90% of them are concentrated in the Tokai three prefectures of Aichi, Gifu and Mie. Although it offers ramen, it is not a shop that offers ramen that makes you feel like a so-called "ramen-dori", but it is an "everyday-use shop" that is easy for everyone to enter. In addition, the price is cheaper and the volume is solid. In addition, after ramen, you can eat a variety of things, such as eating sweet foods such as soft ice cream, using it as a cafe, or eating takoyaki, and it is also popular because it is easy to use.

When it comes to ramen shops, there may be an image of many male customers, but Sugakiya has a cute interior with a cute atmosphere inside the shop, and groups and families of women use it as a cafe, children attending study schools visit to meet their small stomachs, and they are supported by customers of a wide range of ages, regardless of gender.

Ramen widely known to young and old

The noodle is a classic "ramen" 430 yen (tax included), a style that changes its price depending on the type of toppings that add, such as char siu, menma, and vegetables. The soup is a Japanese-style pork bone, which is light but rich in flavor. Nagoya Gourmet has a lot of flavors, such as miso-braised udon noodles and miso cutlets, but sugakiya ramen with a light taste is perfect for when you want to eat it lightly, which is probably the reason it became established as soul food. Delicious ramen that can be eaten quickly, such as lunchtime that you want to make it easy, is useful.

The secret of the birth of the original "ramen folk"

I wonder if the first person who eats ramen in Sugakiya is surprised to be accompanied by "ramen fork". You can scoop up the noodles when you eat ramen and scoop the soup and drink it like a fork on the tip of a spoon. This ramen fork was created in 1978. At that time, the mass consumption of disposable chopsticks was an environmental issue, and it also helped to save expenses, so we developed a ramen fork with a combined spoon and fork together with Noritake, a tableware manufacturer based in the same Aichi prefecture. The left side of the photo is an old design with three forks ahead, but in 2007 the forks were renewed with four right designs. Ramen forks are also sold in stores, so it would be nice to make a souvenir.

Sugakiya's new challenge "Takoju"

Sugakiya has begun offering takoyaki as a new challenge, not only ramen. In 2024, the company opened a specialty takoyaki store, Takoju (Takoju), in Sosaka Shirako, and has a store. Takoyaki that makes use of sugakiya ramen soup and features a deep taste. Of course, you can eat ramen together, so it is recommended to try the taste together.

And don't forget, there are a number of sweets reminiscent of the days when it opened as a "sweet tooth shop." there is a wide variety of menus, including soft ice cream, soft ice cream, and frappe. If you get tired of shopping at the shopping center, you can stop by Sugakiya and take a break to use it.

It's not just ramen, takoyaki and sweets that are familiar. The original character "Sue-chan" is also a character that no one knows if it is a Aichi citizen. It is an original character born in a public offering in 1958, and has been active in the shop's image enhancement and sales promotion, and has steadily raised its profile. It was changed to something close to the current design in 1965, and now it has become a variety of goods and is familiar to many people. Keychains and eco-bags are perfect for souvenirs in Aichi Prefecture.

Sugakiya, who satisfies that desire at any time, when you are a little hungry, or when you want to take a break with something sweet or a drink, or when you want to eat a gutsy meal. You want to relax in a friendly shop and feel free to taste the food.

List of Sugakiya storesThis way.