The Ninohe Wide Area Tourism and Production Center adjacent to the Ninohe Station on the Tōhoku Shinkansen. The goods center on the first floor sells specialty products from Aomori, Akita and Iwate prefectures. In the restaurant on the second floor, you can taste dishes using Notodo ingredients. In addition, there is a co-working space on the third floor and a pergola deck, and there is plenty of space available from children to businessmen.

A specialty store of rustic and flavorful Southern Senbei, founded in 1948. 540 yen per bag of 10 twice-baked sesame rice crackers, which is popular for its crisp chewiness and sesame flavor. In addition, there are various ingenious rice crackers, such as a refreshing apple scent and 540 yen per bag of 6 apple crackers. A bag of 6 slices of squid delicacies, 540 yen, is perfect for a snack of sake because of its taste. The package, which features a light-hearted picture by Mr. Oba-Hirushi, was also well received and has a large number of fans.

2door is a new door to the next, with the meaning of "southern senbei and chocolate" and "fusion with tradition". In 2 doors, you can see the production process of chocolate products from inside the store (irregular). There is also a rich selection of southern crackers, and there are limited products with only 2 doors. There is also a cafe space and experience corner.