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Hideki Eto's new brand, who has been chef patissier at the prestigious Grand Maison. There are also sweet and elegant raw sweets, centered on rustic baked goods that make you feel nostalgic somewhere. The place is the first floor in the basement of the Isetan Shinjuku store, which is full of famous stores.

The Isetan Shinjuku store of "Pattisley Sadahal Aoki Paris", developed by Paris-based pastry chef Sadaharu Aoki. There are a number of patissier Aoki's specialty sweets, whose tenets are "to please people through sweets."

Sebastien Bouillet, who has been certified as a member of the "Relais d'Essaire", an international association of confectioners made up of the world's most famous pastry chefs, is one of the patissier and chocolatiers who is now in the spotlight. Currently, the company has stores in France and Japan based on its main store and shop specializing in chocolat. Up to now, based on a wide variety of inspirations and know-how cultivated in various countries, including Japan, there are baked goods gifts and raw sweets that match Japanese culture, while leaving French Esprit.

It uses "KEN'S BLEND CRIOLLO", an independently developed chocolate. With the deep taste of chocolate itself and the unique production method designed to bring it out, you can enjoy the richness, sweetness, and bitterness as gateau chocolate in the Trinity. At room temperature, you can enjoy various textures and melting of the mouth, such as terrine chocolate, fresh chocolate when cooled, and fondant chocolate when heated lightly in a range. It's a gluten-free gateau chocolate that doesn't add any flour.

From the bar "La Vigna", which has a shop in the Basque Country of Spain, the second store of "GAZTA", the only store in the world that inherited the production method of the original Basque cheesecake. The Basque cheesecake is rich and rich, but it is smooth and does not feel any weight. The dough is taken out of the oven and placed on a wooden board in a state where no heat is allowed, and the dough is allowed to cool slowly for about 3 to 4 hours, resulting in residual heat and achieving that texture. There are also limited items at Isetan Shinjuku, such as "Hazelnut Basque Cheesecake" and "Crepe Gasta".

A long-established company with fans all over Japan. You can take it home, but it is recommended to eat freshly prepared in the tea room. Cream Anmitsu 1320 yen, Countryside Shiruko 1100 yen (seasonal only). The sweetness is modest. A walk of 1320 yen with a set of three items: Anmitsu, Tokoten, and Yaki Dango.

Japan's largest Korean supermarket with an extensive selection of more than 3,000 items ranging from kimchi, Korean paste, cold noodles, ramen and toppogi, to meat, vegetables and seafood. New items talked about in Korea come in quickly. Mail-on-mail are also being rolled out.

The flagship store of the original interior green brand "NODERIUM", which is handled by the interior shop "Actus", is selected from the interior perspective.

Shop specializing in art supplies and picture frames. Art supply items such as paint, canvas, design supplies and drawing supplies are available on all five floors. It is also known as a shop for professional painters and manga artists. Most products can be purchased at up to 20% off the list price. There is also the Shinjuku West Exit Stationery Building.

In addition to the new floor on the first floor, business books on the third floor, he also has a reputation for the fulfillment of science and engineering books on the fourth floor, medical nursing books on the fifth floor, and practical books on the sixth floor. The Annex Ad Hoc building has a rich selection of 50,000 DVDs and 150,000 comics. Both are among the largest in Japan. The Kinokuniya Hall, which is home to performances such as theater plays and Rakugan, is also famous, and serves as a cultural base for Shinjuku, including hosting various seminars.