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[Hakone Ropeway] The world's first! Experience a private ride in the 3D sound-equipped gondola "OTOBACO"!
Hakone Ropeway features "Dolby Atmos®
Nearly 60% of Visitors Were in Their 20s and 30s: Sake Fair 2026 Showcased the New Era of Japanese Sake
A sake fair, one of the largest in the country, was held with participation from sake breweries in all 45 prefectures, allowing attendees to taste about 1,200 types of premium sake that represent local pride.
Results Announced for SAKE COMPETITION, Japan’s Premier Contest Determining the Best Commercially Available Sake
The SAKE COMPETITION, which featured 1,139 entries from 367 companies in 2026, has garnered immense support from industry professionals as a competition that reveals the latest trends in sake and the true capabilities of sake breweries.
Judging Session Held for “SAKE COMPETITION,” the Contest to Select the World’s Finest Sake
Characterized by its rigorous, impartial judging process, this competition can serve as a launching pad for up-and‑coming brands, propelling them to instant stardom.
Sake Finds a New Expression in Wine Glasses ―― The Riedel-Sponsored “Fine Sake Awards Japan” Marks Its 16th Year
Sake with fruity aromas like apples and bananas is increasing, and women and young people are opening up a new base of sake fans. The style of enjoying sake fashionably in wine glasses is expanding.
Organized by Hidetoshi Nakata! “CRAFT SAKE WEEK,” the Japanese food and sake culture festival that has welcomed a cumulative 1.25 million visitors, returns to Roppongi Hills in 2026
This year, which marked its 10th anniversary, was the largest ever held with 130 sake breweries and 20 restaurants. It is also a popular sake event from foreigners.
“The 30th Washu Fes” Held in Tokyo Amid Full Bloom Cherry Blossoms, Drawing Over 2,000 Sake Enthusiasts
The Japanese sake festival is a festival where you can freely drink and compare seasonal Japanese sake while feeling the season. It is held in Tokyo and Osaka, and you can enjoy carefully selected national sake from all over the country.
Inata Honten (Yonago City, Tottori Prefecture) ~ Founded in 1673—“Inatahime,” brewed with heart and inspired by the goddess of matchmaking~
The brewery company operates multiple izakayas, mainly in central Tokyo, and has a good reputation from foreign tourists because it is possible to taste a variety of the best long-established nameakes from Tottori.
Takizawa Honten (Narita City, Chiba Prefecture)――The Only Sake Brewery on Naritasan Omotesando, Located Closest to Narita Airport
The direct sales store has many figures of foreign tourists who buy sake as a souvenir. The coin-operated liquor server allows you to sample 12 varieties, including seasonal items.